It has been five years since German carmaker Volkswagen started exporting India-made cars to global markets and the manufacturer is all in the mood of celebration. According to the company’s official statement, since 2011, Volkswagen India has exported more than 185,000 units to over 35 countries. Some of its export markets include Asia, Africa, North America and South America.
Talking about this incredible feat achieved by the company, Dr. Andreas Lauermann, President & MD, Volkswagen India Private Limited said, “Volkswagen set up its Indian operations especially for the domestic Indian market and we still continue to focus primarily on our local customers and their demands. However, with fluctuations in the domestic demand and the currency exchange, it became necessary for us to establish a second strong leg of our operations here in India. Since a Volkswagen made anywhere in the world follows the same quality and engineering standards, we were able to impress several export markets and create a demand there with our cars built in India.”
Volkswagen India’s official export journey began back in 2011, when the carmaker first started export to its single export market – South Africa with the export volumes only contributed approximately 6.4% of the total production. Before that the company took two years to strengthen its India operations from the time of establishing its production plant in the country in 2009. Four years down the line, in 2015 the Wolfsburg-based carmaker started exporting to over 35 countries across four continents.
According the company’s reports 55% of units production manufactured in its Pune facility were exported to these global markets. The range of cars being exported includes left-hand drive as well as right-hand drive Polo and Vento cars. Mexico has been the single largest export market for Volkswagen India where over 80% of the export volume was shipped in 2015.
Talking about the brand popularity across different continents Lauermann said, “The acceptance and rising demand from a variety of markets and consumers from Asia to America stands a testimony to the global standards and state-of-the-art manufacturing that we undertake here at the Pune Plant.”